With These Festive Marketing Ideas, You Can Beat the Holiday Sales Blues

With These Festive Marketing Ideas, You Can Beat the Holiday Sales Blues

For some companies, the Christmas season may be a particularly trying time of year.

Let's face it, if your firm does not revolve around retail sales over the Christmas season, you may see a decrease in sales. It's a normal occurrence for people to delay purchases and choices till the new year since they are focused and busy.

So, what can you do to ensure that December isn't a complete failure in terms of business? The saying goes, "If you can't defeat 'em, join' em!" What can you do to make the most of the season of giving and receiving gifts?

Consider offering gift cards as an option. Gift certificates may be offered by just about every type of consumer company, regardless of whether you're selling items or services.

Gift certificates are a great way for your existing customers and clients to spread the word about your goods and services to a friend or family member. Also, this might be an excellent method for promoting the company and facilitating referrals.

If you're a company owner, are gift vouchers a good idea? What about a seasonal or end-of-year promotion? Check to see whether your discount is still valid on December 31. Alternatively, this might be a product or service that is being phased out or phased out altogether. It might also be a limited-time holiday sale on a regular item or service.

Incentives like this encourage consumers to buy now rather than wait until after the holidays by providing them with something they wouldn't ordinarily be able to acquire. They'll be grateful for the discount, given how much more they have to spend in December than they normally would. Moreover, a sale is made that would not have been made otherwise, so you gain both ways. Even if your profit margin is lower, at least you're making money!

As a result, think beyond the box. If you have a product or service, think about how you can make it a unique present idea. If you want to give someone a taste of the advantages of working with a personal trainer or coach, this is the present for you! Fresh flowers delivered every month for six months at no additional cost. $50 off any products or services you sell. A complimentary consultation is offered.

Additional Christmas marketing ideas include the following:

• Press release announcing that you'll give a percentage of all December sales to a charity of your choice.
• Give one fortunate consumer the opportunity to win their Christmas purchase for free by running a campaign. At the end of December, choose one consumer and reimburse them for the whole purchase amount. Seeing this will thrill everyone and encourage them to purchase right now. If you don't want to have to refund a huge purchase, put a maximum value on the reward.
• The best thing you can do is discover a technique to make your clients realize that the time to purchase is now, before your prices go up in the new year (Buy Now and Save! ), or before you stop offering a certain product or service. In lieu of a discount, consider including a free gift or other extra value in the purchase price.

Make a unique holiday deal for clients after you've decided on it. Which method of advertising is the most effective?

Your usual e-mail newsletter or ezine? Include a brief mention of this campaign in your usual articles. This is where consumers can find out more and take advantage of your promotion.

You don't have a website? Your consumers will appreciate it if you send them an email about your special holiday deal. Use a strong subject line to entice the recipient to open the message. You may wish to send out two emails if you have the email addresses of both current and potential consumers.

The email you send to existing clients is an excellent opportunity to express your gratitude for their patronage over the previous year. Another option is to propose that they buy a present for a friend or family member who appreciates your goods and services. Make it simple for them by putting together a personalized gift box.

You have no way of contacting your clients or prospects through email. By using these six additional methods, you may easily spread the news about your holiday campaign or special offer.

• The first step is to display a poster in your store.
• Highlight your holiday offer on your website's front page.
• Phone your most loyal clients to inform them about your year-end deal, which is only available to those who have been with you for the long haul.
• Advertise your holiday specials in the same places you normally do, but with a smaller ad that promotes them.
• Include a notice on all of your receipts and make sure that all of your regular December clients are informed as well. It's possible to boost the amount of their purchases or receive them back later in the month for a second one.
• Hand out fliers to your customers and prospects, or discover a firm that would be happy to distribute your flyers to their consumers, provided you do the same for them, in exchange for a mutual benefit.